LEGO Group Brings its Augmented Reality Boxes to All Its Stores Worldwide |
After a very successful evaluation phase of the "DIGITAL BOX" in selected stores, the Danish toy manufacturer is working with metaio to roll out the AR boxes to all LEGOr brand stores worldwide.
MUNICH, GERMANY April 19th, 2010 - The LEGO Group is currently rolling out its augmented reality DIGITAL BOXES to all LEGOr Brand Retail Stores worldwide after a successful evaluation phase that started in November 2008. The innovative augmented reality technology inside the DIGITAL BOX was developed and constantly improved over the last months in a partnership with metaio.
This augmented reality kiosk called "DIGITAL BOX" has been developed by LEGO Digital Systems and metaio.
Stand-alone AR software for 3D professionals