Fits.me Shape-Shifting Robots Help Shoppers Find the Proper Fit
No matter their size, everybody has purchased clothing online, and then discovered, upon delivery, that it didn't fit right. But a European company has a solution to this problem -- shape-shifting robots. According to BBC News, an Estonian company has created moving mannequins that allow shoppers to view clothing items on more than 100,000 different bodies' shapes and sizes before they make a purchase.
Collected from: Fits.me Shape-Shifting Robots Help Shoppers Find the Proper Fit
Collected from: YouTube - Fits.me Virtual Fitting Room - robots
Collected from: Fits.me - Virtual Fitting Room for Online Clothing Retailers
How it works
After the customer has entered their body measurements, they can see the fit of a clothing item – like in the real-life fitting room. We use robotic mannequins to mimic the shape and size of the customer and we show the customer photos of the mannequin wearing different sizes of clothing. We can show the true fit with real-life photos of the clothing as it looks on the customers’ body.The fitting room can be used as a component of the retailer’s “size help” or “size chart” showing only samples of clothing. The Fits.me biorobotics solution as a ‘visual size chart’ can help shoppers with the decision-making process about which size fits them best. It reduces costs and ensures that the fitting room experience remains separated from emotional factors driving the purchase.
Collected from: How it works | Fits.me
Collected from: YouTube - Fits.me robotic mannequin.mpg
Fits.Me's Shape-Shifting Robot Lets You Try On Clothes, Online [Video] | Co.Design
Fits.me is now pursuing several new retail partnerships. Though there's only a male mannequin for now, they'll be unveiling a female mannequin in November. (The expansion was funded by a $3.5 million second-round of financing; the lead investor has been the Estonian development fund.) As Haldre tells it, "My engineers now have the best job in the world: Studying women's breasts."
[Haldre, with his robot army of one]
- Sources
- Fits.me - Virtual Fitting Room for Online Clothing Retailers
- Fits.me Shape-Shifting Robots Help Shoppers Find the Proper Fit
- YouTube - Fits.me Virtual Fitting Room - robots
- How it works | Fits.me
- YouTube - Fits.me robotic mannequin.mpg
- Fits.Me's Shape-Shifting Robot Lets You Try On Clothes, Online [Video] | Co.Design
- Related
- BBC News - Terminator bots aim to give web shoppers the right fit
- Fits.me shape-shifter models the huge pectoral muscles men want, smaller ones they have (video) -- Engadget
- Robot mannequin helps shoppers find the right fit | Crave - CNET
- YouTube - Virtual Fitting Room - T-Shirt size measure
IT MAY have occurred to you, during the course of a dismal trawl round a supermarket indistinguishable from every other supermarket you have ever been into, to wonder why they are all the same. The answer is more sinister than depressing. It is not because the companies that operate them lack imagination. It is because they are all versed in the science of persuading people to buy things—a science that, thanks to technological advances, is beginning to unlock the innermost secrets of the consumer’s mind.
