2007-04-03

Hoe verkoop je Vista?


Een goed produkt verkoopt zichzelf, maar soms is daar meer voor nodig. Op


staan 10 tips ter bevordering van de verkoop van Windows Vista, zoals
1. Keep It Simple: Microsoft currently offers too many versions of Vista: Ultimate, Home Premium, Home Basic, Business, Enterprise. You’ve stalled the decision process by forcing customers to think about which Vista they need. [...]

2. Raise Your Hardware Requirements
: There’s nothing worse than using Vista on an underpowered PC. [...]

4. Find Three Applications To Promote: Microsoft currently promotes three Vista features — security, desktop search and the 3D user interface. That’s like an auto dealer foolishly promoting the door locks and nifty dashboard on a car. [...]

6. Engage Your Evangelists: Train regional Windows User Group members to promote Vista. [...]

8. Don’t Forget K-12 Schools: Rally PC makers in the K-12 market. Get kids using Vista, and they’ll ask their parents for Vista PCs at home.[...]

10. Don’t Attack Apple: You’ll be tempted to attack Apple in the months ahead. Do not directly respond to Apple’s hip TV ads. Instead, describe Vista’s merits and killer applications.
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