Brain scans predict how much you'll pay for music - Technology & Science - CBC News
Signals from a specific region of the brain can help scientists predict what music people are tempted to buy and how much money they're willing to spend on it, a new study suggests.
Research slated for publication Friday in the journal Science identified the particular area that becomes active when people hear a song for the very first time. Measuring activity in that area — known as the nucleus accumbens — allows scientists to accurately assess the degree to which people are enjoying the sounds they're hearin
Why Your Brain Loves That New Song - ScienceNOW
Neural harmony. Several brain regions work together to produce good vibrations when listening to favorite music.Credit: Peter Finnie and Ben Beheshti
When jazz legend John Coltrane first heard Charlie Parker play the saxophone, the music hit him "right between the eyes," he once said. According to neuroscientists, Coltrane was exactly right. When we hear music that we like, even for the first time, a part of the brain's reward system is activated, a new study has shown. The region, called the nucleus accumbens, determines how much we value the song—even predicting how much a person is willing to pay for the new track.
Brain's music pleasure zone
Researchers scanned the brains of subjects while they listened to new songs and asked how much they would spend on buying the tracks. They found that the most popular songs - those which people were prepared to pay more for - were also the ones that elicited the strongest response in the nucleus accumbens, a structure in the centre of the brain that is involved in reward processing.
[...]
"This part of the brain is the part that has stored all the templates of the music we've heard in the past and will be unique for each individuals," she said. "The way that we like music is 100% unique to who we are and what we've heard in the past and the way that our superior temporal gyrus has been shaped. The brain is working a bit like a music-recommendation system."
The latest results shed further light into Salimpoor's 2011 study, which found that the experience of pleasure when listening to music was mediated by the release of the brain's reward chemical, dopamine. She said that music seemed to tap into the circuitry in the brain that had evolved to drive human motivation. This ancient reward system, when listening to music, was being used to provide a cognitive reward.
Source: Brain's music pleasure zone
Favourite music evokes same feelings as good food or drugs | Science | The Guardian
The experience of pleasure is mediated in all these situations by the release of the brain's reward chemical, dopamine, according to results of experiments carried out by a team led by Valorie Salimpoor of McGill University in Montreal, Canada, which are published today in Nature Neuroscience.
Related
- Interactions Between the Nucleus Accumbens and Auditory Cortices Predict Music Reward Value
- Music Purchases Predicted by Brain Activity | LiveScience
- Music's Effects on the Mind Remain Mysterious | LiveScience
- Why Music Makes You Happy : Discovery News
- Welcome to Robert Zatorre's Homepage
- Anatomically distinct dopamine release during anticipation and experience of peak emotion to music : Nature Neuroscience : Nature Publishing Group
- Music as medicine has huge potential, study suggests - Health - CBC News
- Music rewards brain like sex or drugs - Technology & Science - CBC News
Sources 
IT MAY have occurred to you, during the course of a dismal trawl round a supermarket indistinguishable from every other supermarket you have ever been into, to wonder why they are all the same. The answer is more sinister than depressing. It is not because the companies that operate them lack imagination. It is because they are all versed in the science of persuading people to buy things—a science that, thanks to technological advances, is beginning to unlock the innermost secrets of the consumer’s mind.