NEXTgencode A Fake Biotech Firm

About NEXTgencode, a biotech company promoting genetic engineering as a tool in life enhancement, which actually is part of the promotion of Michael Crichton’s book "Next".

The "company"

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Clipped from: Believe It or Not, Fake Biotech Firm Is Key Marketing Ploy for Crichton Novel - WSJ.com

Believe It or Not, Fake Biotech Firm Is Key Marketing Ploy for Crichton Novel

A puppy that never ages. A cactus that grows human hair. Giant cockroaches presented as pets.
Genes run amok at Nextgencode, which is as it should be. The "company" is the creation of News Corp.'s HarperCollins Publishers, and its sole purpose is to gin up interest in "Next," Michael Crichton's coming thriller about genetic research. The publisher plans to post videos on YouTube and other popular Web sites touting the accomplishments and products of Nextgencode.



To the Net surfer, the Web site of Nextgencode on first examination appears to be about a real biotech company.

The site

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Clipped from: NEXTgencode - Your Destiny is No Longer in Question

Videos

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Clipped from: YouTube - Broadcast Yourself.

PermaPuppy
Did you ever wish your puppy would never grow up? PermaPuppy remains young while YOU grow.

Bug DNA 4000
NEW BUG DNA Farm. Play with DNA of real insects.

Losing Blondes
The last natural blondes will die within 200 years, scientists believe.

Related:

Believe It or Not, Fake Biotech Firm Is Key Marketing Ploy for Crichton Novel - WSJ.com
Next by Michael Crichton
NEXTgencode - Your Destiny is No Longer in Question
YouTube - Broadcast Yourself.
The Tree of Life: What is that NEXTgencode Advertising on My Site
CTV.ca | Crichton steps online with NEXTgencode.com
Have You Heard the News? It's in a Novel - TIME

Anti-Aging Drugs

A new class of drug could slow aging it, but what are the implications ...

clipped from blog.wired.com Anti-Aging Drugs Could Change the Nature of Death A new class of drugs aimed at age-related physical and mental deterioration could change not only the nature of life, but of death. But that being said, it's still worth thinking about how the nature of death could change, if only to prepare ourselves for possible upheavals or examine our own relationship to one of life's inevitables. Quick and unexpected deaths are not uncommon, but most deaths occur with some forewarning. What would life be like if most natural deaths came unannounced? How might our culture be different? Might we be more loving in an everyday way? Or would we become more anxious than ever, jumping at every unexpected knock on the door? DeGrey posed another hypothetical: what if anti-aging drugs are successful against some but not all diseases, leaving a single disease -- such as Alzheimer's -- as the most common cause of death?

related:
Searching for Fountain of Youth in a Pill | Wired Science from Wired.com
LinkNotes: Exploring Life Extension
LinkNotes: Langer-Leven-Pil Ontdekt