The Political Power of Google Ranking

Interessant te zien hoe bij de Amerikaanse verkiezingen de ranking bij zoekmachines een belangrijke factor is en wat de kandidaten ondernemen om deze te beinvloeden.

• Four Republicans (Romney, McCain, Giuliani, and Tancredo) are using search to reach voters compared to two Democrats (Vilsack and Richardson).
• 57% of the announced Republican candidates have purchased keywords on Google versus just 20% of the announced Democratic candidates.
• Republicans are purchasing the names of their opponents (i.e. Romney purchased the keyword “John McCain”) whereas none of the Democrats seem to be cross-pollinating.
• Although not to the same extent, only Republicans are advertising on both Google and Yahoo! search engines.

techPresident – How the candidates are using the web, and how the web is using them.

Technorati Tags: Google, politiek, SEO, elections, verkiezingen, page ranking, PageRank, google bombing, Yahoo