The EyeTrack07 survey by the Poynter Institute, a Florida-based journalism school, found online readers read 77 percent of what they chose to read while broadsheet newspaper readers read an average of 62 percent, and tabloid readers about 57 percent.
[...]
"Nearly two-thirds of online readers, once they chose a particular item to read, read all of text," Quinn told Reuters on Thursday at the American Society of Newspaper Editors' annual conference where the study was released.
Technorati Tags:
