During the Milan Design Week from April 12-17, 2011, Ora-Ïto will highlight its ‘Mutation’ family, which includes the Evo Mobil and the new UFO concept car for Citroën. Ora-Ïto has considered the codes, the DNA and the industry philosophy to modernize these two monumental sculptures.
On the edge of the hypothesis and the contemporary art, this hybrid object is based on the fulfillment of child’s dream with an obvious commitment for the ecology. In the vocabulary of Ora-ïto, we find a real assertion expressing and realizing the imagination. Inspired by the innovative “Traction Avant” from Citroën and based on his designer’s competences, Ora-ïto reflects on the ergonomics of the interior of this first module. He has worked on the codes, the DNA and the philosophy of the car industry to modernize it with the existing possibilities and technologies.
Ora-ïto has naturally imagined other modules to join the initial project. A continuity of the imagination allowing to multiply actions and give another reflection to “Evomobil”. He has created «UFO» which is inspired by an iconic car from Citroën. The DS model commonly used by the president is now enrolled into the «genetic transformations” from Ora-Ito artistic vision. The vehicle is based on the future of transport mixed with one of the most famous cars in the world.
Ora-Ïto has also planned a monumental installation over the 476 meters of the Via Montenapoleone, one of Milan’s main streets. Inspired from the Citroën’s DS logo in 2D, the designer has created a 3D volume to represent these 8-meters architectural structures. These pieces of art seem to be floating in the air.