We hadden het al eerder gezien:LinkNotes: Aankoopbereidheids Detector
LinkNotes: Aankoopbereidheids Detector (2)
Maar het zit er nu dus toch aan te komen:
Researchers use technology to measure the changes in activity in parts of the brain to learn why consumers make the decisions they do. Marketing analysts will use Neuromarketing to better measure a consumer's preferences. This knowledge will help marketers create products and services designed more effectively and marketing campaigns focused more on the brain's response.
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