Layar -- SPRXmobile's Augmented Reality Browser

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Can augmented reality technology finally make it easy to do the right thing?

Augmented reality allows you to see, in real time, data about your surroundings. It’s different from having the internet on your phone—you don’t actually have to look anything up, and you don’t actually have to know exactly what you’re looking for. Augmented reality is more like a having a sixth sense—and a seventh and eighth sense—that makes data a natural, passive part of how you see the world.

So how does this work? Last week, a Dutch company, SPRXmobile, introduced the first-ever augmented-reality browser platform for a smartphone. It’s fairly simple to explain. The software uses two basic features found on smartphones—a compass, and a GPS system. From there, it knows exactly where you are—and, just as important, which direction your phone is pointing. And this is where things get interesting. Armed with that knowledge, SPRXmobile unveiled a rack of applications

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clipped from www.sprxmobile.com

Our aim is to design services around the personal context of your customer in such an intuitive way that it seems like waving a magic wand.

clipped from www.sprxmobile.com
Press release: The first mobile Augmented Reality browser premiers in the Netherlands
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. [...]

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  1. Better Choices Through Technology | GOOD
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