British Spies Advertise in Video Games

Recruitment in video games

The Government Communications Headquarters (GCHQ), Britain's intelligence listening post, will embed the adverts as billboards in video games including "Tom Clancy's Splinter Cell: Double Agent" in a bid to attract "computer-savvy, technologically-able, quick-thinking" recruits.
The advertisements will not be written into the games themselves, but will instead be fed into them while they were played on personal computers or Microsoft Xbox 360 consoles connected to the Internet.
via: Advertising Lab: future of advertising and advertising technology: British Spies Advertise in Video Games
related: GCHQ