The Power of Negative Subliminal Messages

clipped from news.bbc.co.uk

Negative subliminal messages work

People can perceive subliminal messages, particularly if the message is negative, according to a UK study.

In three experiments at University College London, participants were briefly shown masked words and asked to classify them as emotional or neutral.

clipped from www.independent.co.uk

Power of the hidden message revealed

Volunteers were shown a series of positive, negative and neutral words, such as "cheerful", "despair" or "box", for as little as 17 milliseconds – far too quick for the mind to perceive conventionally – and asked to decide whether or not each word had an emotional value.

Where the volunteers correctly identified a word as emotional – for example "flower", "peace", "agony" or "murder" – they were more efficient at picking out those with a negative meaning. In one test, where participants were shown each word for just 33 milliseconds, negative words were correctly spotted 77 per cent of the time, as opposed to 59 per cent for positive terms.

clipped from www.independent.co.uk

Coca Cola

In the 1950s, market researcher James Vicary claimed he could get more cinemagoers to drink Coca-Cola by flashing messages on the screen for a fraction of a second. He claimed sales of the soft drink jumped 58 per cent, but later admitted that the stunt was a fabrication.

clipped from www.independent.co.uk

Macdonald's

In 2007, the appearance of a McDonald's logo in one frame of the Iron Chef America TV series led to accusations of subliminal advertising. The Food Network said it was an accidental glitch.

clipped from en.wikipedia.org

Subliminal message

A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind's perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the subconscious mind and can negatively or positively influence subsequent later thoughts, behaviors, actions, attitudes, belief systems and value systems.

clipped from www.youtube.com

A collection of subliminal messages in advertising...

Sources:

1. BBC NEWS | Health | Negative subliminal messages work
2. Power of the hidden message revealed - News, TV & Radio - The Independent
3. Coca Cola In the 1950s, market researcher James Vicary claimed he could get m...
4. Macdonald's In 2007, the appearance of a McDonald's logo in one frame of the ...
5. Subliminal message - Wikipedia, the free encyclopedia
6. YouTube - Subliminal Messages

Related:

1. Subliminal advertising really does work, claim scientists - Telegraph
2. Subliminal Messaging Works Best When the Message is Negative - subliminal messages - io9
3. Key to subliminal messaging is to keep it negative, study shows (9/28/2009)
4. Negative Subliminal Messages More Effective - Econwatch - CBS News
5. TG Daily - Be afraid... the message of subliminal advertising
6. subliminal message - Google Search

Phase Change Memory -- Samsung announces 512Mbit PRAM

clipped from en.wikipedia.org Phase-change memory Phase-change memory (also known as PCM, PRAM, PCRAM, Ovonic Unified Memory, Chalcogenide RAM and C-RAM) is a type of non-volatile computer memory. PRAM uses the unique behavior of chalcogenide glass, which can be "switched" between two states, crystalline and amorphous, with the application of heat. Recent versions can achieve two additional distinct states, effectively doubling its storage capacity. PRAM is one of a number of new memory technologies that are attempting to compete in the non-volatile role with the almost universal Flash memory, which has a number of practical problems these replacements hope to address. clipped from www.youtube.com clipped from www.youtube.com clipped from www.youtube.com clipped from www.mobilewhack.com Samsung announces 512Mbit PRAM (Phase-Change Ram) Samsung Electronics Co has announced that it has completed the first working prototype of what is expected to be the fast performance memory device of the future. clipped from www.samsung.com press releases SAMSUNG Announces Production Start-up of its Next-generation Nonvolatile Memory PRAM clipped from www.youtube.com

Sources:

1. Phase-change memory - Wikipedia, the free encyclopedia
2. YouTube - Phase Change Memory
3. YouTube - Phase Change Memory (PCM) animation
4. YouTube - Phase Change Memory
5. Samsung announces 512Mbit PRAM (Phase-Change Ram) : Specs, reviews and prices.
6. SAMSUNG Semiconductor - About Us - News
7. YouTube - Phase Change Memory 101

Related:

1. Phase Change Memory on the Way as Early as This Year » The UberReview
2. Faster than Flash, Meltable Phase-Change Device Memory Is Finally in Production | Popular Science
3. Samsung Commences Production of 512Mb Phase Change Memory -- Tech-On!

LittleDog -- Boston Dynamics' Legged Locomotion Learning Robot (videos)

clipped from www.bostondynamics.com LittleDog - The Legged Locomotion Learning Robot LittleDog is a quadruped robot designed for research on learning locomotion. Scientists at leading institutions use LittleDog to probe the fundamental relationships among motor learning, dynamic control, perception of the environment, and rough-terrain locomotion. clipped from www.bostondynamics.com clipped from www.bostondynamics.com clipped from www.youtube.com February 26, 2007 clipped from www.youtube.com September 18, 2007 clipped from www.youtube.com August 21, 2008 clipped from www.youtube.com February 16, 2009 clipped from www.youtube.com June 19, 2009 clipped from www.youtube.com September 20, 2009 clipped from en.wikipedia.org Boston Dynamics Boston Dynamics is a small engineering and robotics design company best known for the development of BigDog, a quadruped robot designed for the U.S. military with funding from DARPA,[1] and DI-Guy, COTS software for realistic human simulation. Early in the company's history, it worked with the American Systems Corporation under a contract from the Naval Air Warfare Center Training Systems Division (NAWCTSD) to replace naval training videos for aircraft launch operations with interactive 3D computer simulations featuring DI-Guy characters.[2]

Sources:

1. Boston Dynamics: Dedicated to the Science and Art of How Things Move.
2. LittleDog.png (PNG Image, 510x343 pixels)
3. LittleDog_Render.png (PNG Image, 512x343 pixels)
4. YouTube - LittleDog de Boston Dynamics
5. YouTube - LittleDog Robot
6. YouTube - LittleDog at MIT
7. YouTube - LittleDog
8. YouTube - 090619 LL IHMC Phase3 Compilation
9. YouTube - LittleDog Clips and Outtakes
10. Boston Dynamics - Wikipedia, the free encyclopedia

Related:

1. Stumbling, Bumbling LittleDog Can Tiptoe Across Tops of Cylinders | Popular Science
2. LittleDog Navigates Ruff Terrain | BotJunkie
3. LittleDog | BotJunkie
4. Katie Byl
5. News Office
6. Boston Dynamics: Dedicated to the Science and Art of How Things Move.

A Prototype Detector for Dark Matter

clipped from www.sciencedaily.com

Prototype Developed To Detect Dark Matter

ScienceDaily (Sep. 25, 2009) — A team of researchers from the University of Zaragoza (UNIZAR) and the Institut d'Astrophysique Spatiale (IAS, in France) has developed a "scintillating bolometer" -- a device that the scientists will use in efforts to detect the dark matter of the universe, and which has been tested at the Canfranc Underground Laboratory in Huesca, Spain.

clipped from news.softpedia.com

Image comment: This is the BGO scintillator crystal (right, blue) and germanium disc (left)

Image credits: IAS / SINC

clipped from news.softpedia.com

Image comment: This is the experimental arrangement in the Underground Laboratory Canfranc

Image credits: IAS / SINC

clipped from en.wikipedia.org

Dark matter

In astronomy and cosmology, dark matter is hypothetical matter that is undetectable by its emitted radiation, but whose presence can be inferred from gravitational effects on visible matter.^[1] According to present observations of structures larger than galaxies, as well as Big Bang cosmology, dark matter and dark energy could account for the vast majority of the mass in the observable universe.

clipped from en.wikipedia.org

Strong gravitational lensing as observed by the Hubble Space Telescope in Abell 1689 indicates the presence of dark matter

clipped from en.wikipedia.org

3D map of the large-scale distribution of dark matter, reconstructed from measurements of weak gravitational lensing with the Hubble Space Telescope.

clipped from en.wikipedia.org

Estimated distribution of dark matter and dark energy in the universe

clipped from en.wikipedia.org

Bolometer

A bolometer is a device for measuring the energy of incident electromagnetic radiation. It was invented in 1878 by the American astronomer Samuel Pierpont Langley.

clipped from www.plataformasinc.es

* Mas información: vídeo de la noticia

clipped from www.fecyt.es

clipped from www.ias.u-psud.fr

Dark matter search

Sources:

1. Prototype Developed To Detect Dark Matter
2. Dark Matter Detection-Device Prototype Created - It could find out if the stuff exists once and for all - Softpedia
3. Dark Matter Detection-Device Prototype Created - image 1 detail - Softpedia
4. Dark Matter Detection-Device Prototype Created - image 2 detail - Softpedia
5. Dark matter - Wikipedia, the free encyclopedia
6. Bolometer - Wikipedia, the free encyclopedia
7. Desarrollan un prototipo para detectar materia oscura / Noticias / SINC - Servicio de Información y Noticias Científicas
8. FECYT. Spanish Science and Technology Foundation.
9. Institut d'astrophysique spatiale - Content_mic

Related:

1. Desarrollan un prototipo para detectar materia oscura / Galería vídeos / SINC - Servicio de Información y Noticias Científicas
2. Prototype developed to detect dark matter
3. A Prototype Detector for Dark Matter in the Milky Way | Universe Today
4. Prototype developed to detect dark matter
5. Prototype Developed To Detect Dark Matter - Space News - redOrbit
6. SpringerLink - Journal Article
7. ScienceDirect - Optical Materials : A BGO scintillating bolometer as dark matter detector prototype