NEXTgencode A Fake Biotech Firm

About NEXTgencode, a biotech company promoting genetic engineering as a tool in life enhancement, which actually is part of the promotion of Michael Crichton’s book "Next".

The "company"

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Clipped from: Believe It or Not, Fake Biotech Firm Is Key Marketing Ploy for Crichton Novel - WSJ.com

Believe It or Not, Fake Biotech Firm Is Key Marketing Ploy for Crichton Novel

A puppy that never ages. A cactus that grows human hair. Giant cockroaches presented as pets.
Genes run amok at Nextgencode, which is as it should be. The "company" is the creation of News Corp.'s HarperCollins Publishers, and its sole purpose is to gin up interest in "Next," Michael Crichton's coming thriller about genetic research. The publisher plans to post videos on YouTube and other popular Web sites touting the accomplishments and products of Nextgencode.



To the Net surfer, the Web site of Nextgencode on first examination appears to be about a real biotech company.

The site

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Clipped from: NEXTgencode - Your Destiny is No Longer in Question

Videos

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Clipped from: YouTube - Broadcast Yourself.

PermaPuppy
Did you ever wish your puppy would never grow up? PermaPuppy remains young while YOU grow.

Bug DNA 4000
NEW BUG DNA Farm. Play with DNA of real insects.

Losing Blondes
The last natural blondes will die within 200 years, scientists believe.

Related:

Believe It or Not, Fake Biotech Firm Is Key Marketing Ploy for Crichton Novel - WSJ.com
Next by Michael Crichton
NEXTgencode - Your Destiny is No Longer in Question
YouTube - Broadcast Yourself.
The Tree of Life: What is that NEXTgencode Advertising on My Site
CTV.ca | Crichton steps online with NEXTgencode.com
Have You Heard the News? It's in a Novel - TIME