Microsoft's mind reading patent -- The future of advertising?

The art of predicting customer behaviour

In August 2007, software giant Microsoft filed a patent application for a system that would allow it to access thoughts. The patent describes pattern-recognition techniques that can be applied to electroencephalograph (EEG) signals – a measure of electrical activity in the brain – to determine what cognitive state the subject is in.

For one thing, its presence in the computer games market opens up intriguing possibilities: it could use brainwaves as a control mechanism.

There are other possibilities too. Microsoft has an avowed commitment to taking on search engine giant Google in the lucrative online advertising market. Now that is one area where a little mind reading could go a very long way.

via: The Debris Field: Microsoft's mind reading patent
related: United States Patent Application: 0070185697
LinkNotes: Search results for mind control