MediaCart -- Shopping with video advertisements

clipped from skypedia.org
- Your MINI Encyclopedia

Amazing : New Shopping Trolley

Designed in conjunction with computer giant Microsoft, the latest supermarket trolley will not only guide you to the exact shelf for the item you want, but will also help you keep a check on your diet.

Manufacturer MediaCart says the device could be in UK stores by 2009.

It will be able to download your shopping list - including lists recorded from your previous visits - and plot the quickest and easiest route around the store accordingly, pointing out where items are as you go.

clipped from www.mediacart.com

Brand Marketers can now reach shoppers at the Point-of-Purchase with powerful, targeted video advertising. Advertisements can be targeted based on the cart location as well as loyalty card demographics and prior shopping history. MediaCart® was developed together with retailers, CPGs and consumers as a technological solution to today’s retail realities.

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