ChaCha Smartens Cell Phones (video)

ChaCha is a people powered search engine that uses paid guides to find search results for you. It also has a regular automated search engine. Users who want to use guided search must first create an account. Once logged in, users can chat with guides asking them any question. Guides will engage you in conversation from time to time, but will usually just offer you links to sites that they think will help you.

A Human-Powered Search Engine

via: ChaCha | CrunchBase Company Profile
Building a better search engine, one answer at a time - ChaCha Results
ChaCha: A Human-Powered Search Engine - ReadWriteWeb
ChaCha: 90% Pranksters