About abbreviations used in internet marketing,
If you cannot understand the following phrase, then reading and printing out those Acronyms is a must. My B2C client csf is as follows. Imp projected at 1.5mil, ctr at 1.35%, cpc is $2.5 with a CR just under 4.8%. Current CPA is $35.48 of which the client would like to get down to $34 by next month in order to meet their ROI goal of 3:1.  clipped from www.robdogg.com
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